Built for ADHD brains

Stop trying to organize your day. Let us do it.

Planning is hard for ADHD brains. So we handle it for you. Just show up and we'll tell you what to do next.

A scheduling & productivity assistant. Not therapy. Not medical advice.

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High Energy

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Sound familiar?

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"I made a list of 47 things and now I'm paralyzed"

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"I was doing great for 5 days, then missed one and gave up"

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"Wait, I had a deadline TODAY?"

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"Every productivity app makes me feel like a failure"

Gadfly was designed by people with ADHD, for people with ADHD.

You respond. We organize.

Clock in/out

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One task at a time

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Water & breaks

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Find your stuff

I'm one of you.

I have ADHD and dyslexia. I learned early that my brain doesn't deal with information the way others do.

My issue isn't the scattered attention people assume. It's hyperfocus — getting so locked into something interesting that the rest of the world just... drops away. Great for learning things I love. Terrible for everything else life requires.

When I entered the professional world, managers taught me calendaring and scheduling techniques. I'd try them. I'd believe in them. And within a week, I'd abandon them completely. Every time. The overwhelm would hit, and even doing the "simple" techniques felt like too much.

What I actually needed was someone — an assistant — to organize things for me and tell me what to focus on next. When I finally built my own company, I could afford to hire that person. But most people can't. Kids can't. Teenagers can't.

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My mother was a successful businesswoman. Yellow legal pads. Giant lists. Organize, prioritize, execute. It worked brilliantly for her. When she tried to teach me her system, it caused me genuine stress. I'd start, then abandon it. Her constant reminders to stay on track just made me feel... stupid.

Here's what would happen: I'd build a beautiful list. Start with energy and focus. Then something interesting would catch my attention and I'd hyperfocus on that instead. Hours later, the actual task still wasn't done, and someone was upset with me. I'd be genuinely confused about how it happened. Again.

Even keeping my house or office organized felt like an enormous effort. I'd try minimalism. That wouldn't last either.

Then I noticed something: AI can finally be that assistant. The personal helper that used to require hiring someone. The patient voice that understands you just need to dictate your thoughts and have a system figure out the rest.

So I researched why every task manager and productivity app fails the ADHD mind. And I built something different. Something that works with our brains instead of demanding we act neurotypical.

That's Gadfly. Built by someone who gets it, because I've lived it.

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Your brain isn't broken. It's different.

Here's what's actually happening — and how Gadfly works with it.

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Non-Linear Thinking

What happens:

Your brain makes connections in webs, not lines. Ideas spark other ideas. Thoughts arrive out of order. You process information in clusters, not sequences.

Why apps fail you:

Linear to-do lists demand sequential thinking. They punish tangents. They expect you to stay "on topic" when your brain is designed to explore.

How Gadfly helps:

Stream of consciousness input. Just dictate everything — we parse it. The "Something came up" button captures interrupting thoughts instantly. No structure required.

Time Blindness

What happens:

Time doesn't feel linear to you. An hour can feel like 10 minutes. "Later today" might as well be "next month." Deadlines sneak up on you because you can't feel time passing.

Why apps fail you:

Text-based reminders ("Due at 3pm") mean nothing when you can't feel what 3pm is. Calendar blocks are invisible until they're past.

How Gadfly helps:

Visual Time Ring that shrinks. Color changes from green → yellow → red. You can SEE time running out. Gentle voice reminders that pull you back to reality.

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Hyperfocus

What happens:

When something clicks, you can focus for hours — so deeply that you forget to eat, drink, or notice time passing. It's a superpower that backfires when it locks onto the wrong thing.

Why apps fail you:

They assume your problem is distraction. They don't help you break OUT of hyperfocus. They have no concept of "you've been doing this too long."

How Gadfly helps:

Self-care mode with hyperfocus break reminders. We gently ask "Still want to be doing this?" Nudges for water, food, and stretching pull you back to your body.

Different Reward System

What happens:

Your brain has lower baseline dopamine. Boring tasks feel physically painful. You need more stimulation to feel engaged. "Just do it" doesn't work when the reward signal isn't firing.

Why apps fail you:

They offer no immediate reward. Checking off a box feels empty. They rely on "discipline" and "willpower" — which require the exact brain chemicals you're low on.

How Gadfly helps:

Instant celebrations with confetti and praise. Momentum points that accumulate. Reward previews before you start ("This will feel AMAZING!"). We manufacture the dopamine hit your brain needs.

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Working Memory Differences

What happens:

You can't hold multiple things in mind at once. The moment you think of something new, it pushes out what was there. Instructions evaporate. Context switches are expensive.

Why apps fail you:

They show you overwhelming lists of 47 things. Each item competes for your limited working memory. More information = more paralysis.

How Gadfly helps:

ONE task at a time. We hold the list so you don't have to. Smart prioritization surfaces what matters. Your only job is the single thing in front of you.

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Rejection Sensitive Dysphoria

What happens:

Perceived criticism or failure hits harder — much harder. Breaking a streak feels like a personal failure. Missing a deadline triggers shame spirals. Even neutral feedback can feel devastating.

Why apps fail you:

Streaks that reset to zero. Red X marks on missed days. "You didn't complete anything yesterday." These apps weaponize your RSD against you.

How Gadfly helps:

Momentum never crashes to zero — it fades slowly. "Welcome back" bonus when you return. No shame, no judgment, ever. We celebrate trying, not just completing. Skip without guilt.

Traditional productivity apps were built for neurotypical brains. That's why they don't work for you. Gadfly was built for your brain.

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Features that actually help

No unnecessary complexity. Just the stuff that works.

Time Ring

Visual countdown that shrinks. Green to red. Fight time blindness with visuals, not numbers.

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Momentum Meter

NOT a streak. Slow decay, never resets to zero. Been away? Get a "Welcome Back" bonus!

Energy Check-in

"How's your energy?" Low, Medium, or High. The app adapts to YOU, not the other way around.

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Two Simple Modes

Simple Mode: Voice-guided walk-through. We lead, you follow. Zero decisions.
Pro Mode: Full control. All features unlocked. For power users.

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Instant Celebrations

Confetti, points, and praise. Your brain needs dopamine. We deliver.

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Task Attack Advisor

"How do I tackle this?" Get strategies: Tiny First Step, 15-Min Sprint, Eat the Frog.

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Task Organizer

Helps break down tasks into steps. "What's the first small step?" Scheduling support, not therapy.

How Gadfly works

Pick your mode. We handle the rest.

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Simple Mode

Voice-guided walk-through of your day. We ask, you answer. Zero decisions required.

  • ✓ Morning check-in guided by voice
  • ✓ One thing at a time
  • ✓ Perfect for overwhelm days

Pro Mode

Full control. All features unlocked. For days when you want to drive.

  • ✓ Manual scheduling options
  • ✓ Calendar & task views
  • ✓ Advanced features unlocked

Switch between modes anytime. No commitment.

1

Pick your mode

Simple for guidance, Pro for control. Change anytime.

2

Check your energy

Quick tap: Low, Medium, or High. Takes 2 seconds.

3

See ONE task

The most important thing, matched to your energy level.

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Do or skip

Finished? Celebrate! Not feeling it? Skip without guilt.

From our community

"First app that doesn't shame me for missing a day. The momentum meter is genius."

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Sarah K. ADHD-I

"The energy check-in changed everything. Now I work WITH my brain."

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Mike T. ADHD-C

"One task at a time. That's all I needed. Why didn't anyone think of this before?"

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Jamie L. ADHD-H

Simple pricing

Start free. Upgrade when you're ready.

Free

$0 forever
  • Focus Mode with 5 tasks
  • Basic Time Ring
  • Energy Check-in
  • Momentum Meter
  • 1 Preset Mode
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Pro Annual

$49 /year
Just $4.08/month
  • Everything in Pro
  • Priority support
  • Early access features
  • Family sharing (2 users)
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30-day money-back guarantee. No questions asked.

Ready to work with your brain?

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